A non-exhaustive list of terms you should know when using VisuWall.
User Account: Advertiser or Landlord (individual or entity) who has created a profile on the VisuWall platform
Advertiser: An authorized person who works at or represents the brand and who’s role is buying media
Booking: Reserving and payment for the purchase of campaign by impressions, geography and or specified KPI’s
Campaign: an organized course of action – creative and/ or strategic – to promote a product or service
Digital Placement: Still or moving creative displayed on a digital screen that is positioned in window
Flight: The schedule – that is start and stop dates – of a campaign
Landlord: Person(s) or entity who owns a property and/ or an approved representative thereof
Location: The address of a property
Loop: Refers to the sequence of images that are viewed on screen
Impressions: Estimated aggregate number of people who will see a placement during the course of a week
Placement: The space and or position of a “screen” that is available for advertising at a location
Screen: Refers to the area on which an image is displayed. A screen can be digital or static
Static: Still ad creative displayed on a vinyl creative of digital screen in window.
Property Profile: Specific elements about a location that helps an advertiser understand its media value